Where Stars Fall Short: The Positivity Problem With Online Ratings

By Derek Rucker

Recent estimates suggest a full 85% of the global population has shopped online, taking advantage of an unprecedented volume of information available on products, prices, and quality. In this context, many of us “look to the stars” for guidance on product quality — the ubiquitous user ratings present on retail platforms. Should I buy this hair dryer? Go on this luxury cruise? Stream this movie?

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https://www.forbes.com/sites/derekrucker/2021/04/20/where-stars-fall-short-the-positivity-problem-with-online-ratings/?sh=1154d2829c1f