The Insightful Leader Live: Why People Resist New Ideas—and How to Innovate Anyway

If you are trying to introduce change as an executive, innovator, marketer, or activist, you’re probably focusing on selling the idea itself. After all, it makes intuitive sense that if we make our idea sound sufficiently attractive, we will finally hear “yes.” But according to Kellogg professors Loran Nordgren and David Schonthal, attracting others is only half the battle. In this session, as in their forthcoming book, The Human Element: Overcoming the Resistance That Awaits New Ideas, Nordgren and Schonthal team up to explain the forces that slow or even derail change. They’ll share how to identify those forces—and how to overcome them.

Listen to the webinar here:
https://insight.kellogg.northwestern.edu/webinars/the-insightful-leader-live-why-people-resist-new-ideas-and-how-to-innovate-anyway