Four Tips to Persuade Others Your Idea Is a Winner

By Drew Calvert

Sometimes the biggest and best ideas are the toughest to sell.

Human beings are hardwired to protect what is familiar, a concept psychologists often refer to as “status quo bias.”

“People just aren’t naturally oriented towards innovation or change,” says Loran Nordgren, an associate professor of management and organizations at the Kellogg School. “If you were dealing with totally rational agents, you could sell your innovation on the grounds of its functionality—in other words, why it’s a good idea. But you are almost never dealing with totally rational agents.”

Thankfully, if you are convinced that a certain new product, fresh strategy, or overseas expansion is exactly what your organization needs, there are things you can do to improve your chances of persuading key decision makers to go along with it.

Read more here:
https://insight.kellogg.northwestern.edu/article/four-tips-for-persuading-others-that-your-idea-is-a-winner