Brainstorming Doesn’t Work; Try This Technique Instead

By Rebecca Greenfield

Ever been in a meeting where one loudmouth’s mediocre idea dominates? Then you know brainstorming needs an overhaul.

Early ideas tend to have disproportionate influence over the rest of the conversation.

Sharing ideas in groups isn’t the problem, it’s the “out-loud” part that, ironically, leads to groupthink, instead of unique ideas. “As sexy as brainstorming is, with people popping like champagne with ideas, what actually happens is when one person is talking you’re not thinking of your own ideas,” Leigh Thompson, a management professor at the Kellogg School, told Fast Company. “Sub-consciously you’re already assimilating to my ideas.”

Read more here:
https://www.fastcompany.com/3033567/brainstorming-doesnt-work-try-this-technique-instead