Why your company might want to rethink the way it generates ideas

By Kate MacArthur

If you're still putting people together in a room to gather ideas for a brainstorm or to make big decisions, you're doing it wrong. So says Loran Nordgren, associate professor of management and organizations at Northwestern University's Kellogg School of Management. He teaches a technique called "private data collection" to first gather ideas privately, then discuss their merits as a group. To facilitate the process, he built a free app called Candor, which launched in October. Nordgren, whose areas of expertise include psychology and behavioral economics, explains the science behind better group decisions.

Read more here:
https://www.chicagotribune.com/business/blue-sky/chi-loran-nordgren-northwestern-candor-bsi-20150114-story.html